“Explain”? Well, it is a viral advertisement for Panasonic. However, it’s not clear if this is an ad for a specific Panasonic product, or simply intended to influence brand recognition.
The ad plays off the racial stereotype of Japanese as “other,” by combining the dada-esque exercise video (see, e.g., “take anything you want“) with odd pet footage, both reminiscent of Japanese TV footage that have captured international attention via YouTube. The video employs digital compositing both to indicate that the human female has poodle-like deposits on her arms and legs, and to show poodles sitting in chairs, holding weights in their “hands,” and engaging in synchronized movement.
The assumptions underlying the video piece are inherently racist, and the purpose is marketing. That’s my explanation.
It’s clearly a parable:
I saw some shit this mornin’ made me think twice. See, now I’m thinkin’ maybe it means you’re the terrier. And I’m the poodle. And Mr. 9mm here, he’s the fitness instructor protecting my righteous ass in the valley of darkness. Or it could mean you’re the poodle and I’m the fitness instructor and it’s the world that’s full of terriers. And I’d like that. But that shit ain’t the truth. The truth is you’re the dachshund. And I’m the tyranny of the terriers. But I’m tryin’, Ringo. I’m tryin’ real hard to be the fitness instructor.